Understanding homeowners' renovation decisions: VERD project

30th October, 2013

VERD is a research project at the University of East Anglia investigating homeowners' decisions to renovate, with a particular emphasis on energy efficiency. 'VERD' stands for Value propositions for Energy efficient Renovation Decisions. The project is a collaboration between researchers from the Norwich Business School and the Tyndall Centre, and is funded by the UK Energy Research Centre (UKERC).

Background & Objectives of the VERD Project

Energy efficient renovations can lower energy bills, improve comfort by reducing drafts, and even increase a home’s value. So why do homeowners prefer to spend their money on a new kitchen, redecorating, or a DIY project? There are many good reasons. Some homeowners may just not be aware of the potential for efficiency improvements. Others may be put off by the costs or the hassle. Efficiency is also largely invisible. Upgrading a boiler doesn’t earn admiring approval from friends. Renovating for energy efficiency might improve domestic comfort and suggest thrift, but does it also evoke style or entertainment? Ultimately, homes say a lot about their occupants. People are different; so too are their homes.

We want to understand the decisions homeowners make to renovate their homes. We’re interested in energy efficiency, but in all other kinds of renovation too. Here are some of the questions we’re trying to answer: Why do some homeowners renovate and others never do? What initiates or triggers their decisions? How do renovations relate to the routines and identities of a household? What value propositions are attractive to homeowners deciding on renovations? We hope our research will help government design policies to encourage energy saving, and businesses offer better services to homeowners.

Relevant documents can be downloaded online, CLICK HERE to go to the downloads page.

Source: Tyndall Centre

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